YouTuber Cracks Obession Code!
Why do some creators instantly hook an audience while others barely make a ripple? I’ve been geeking out over a Colin and Samir interview with Anthony Potero, a YouTube creator who breaks this down without even trying. No slides. No buzzwords. Just casually handing out a masterclass in audience psychology.
Potero’s not reinventing the wheel. He’s repackaging Dr. Robert Cialdini’s classic six principles of influence through the lens of a creator who understands today’s digital audience.
Cialdini's Six Principles of Influence
Reciprocity: People naturally want to return favors or kindness.
Commitment and Consistency: Once someone makes a choice, they’re likely to stick with it to remain consistent.
Social Proof: When unsure, people look to others to guide their behavior.
Authority: We’re more likely to trust those who demonstrate knowledge or credibility.
Liking: We’re influenced more by those we like or relate to.
Scarcity: Things seem more valuable when they’re rare or in limited supply.
Six Ways to Make People Care
Scarcity: Make It an Event Potero didn’t flood his feed with content. His "Kid With Crocs" series was eight videos. That’s it. The countdown was part of the hype. Each drop felt like Christmas morning. What if we treated our screenplays like that? Not endless spec drops, but crafted, anticipated releases. Build tension. Create demand. Let the gap between projects generate curiosity.
Consistency: Show Up When You Say You Will Even with a short series, Potero stuck to a schedule. Audiences knew when to expect the next hit. That’s trust. For scribblers? That means sticking to your writing calendar. Whether it's pages every week or a short film every quarter, consistency is how you earn excitement.
Reciprocity: Give First, Get Forever Potero answers comments, follows back early fans, and genuinely engages. He’s not broadcasting, he’s building community. Scribblers, same deal: Share behind-the-scenes peeks. Offer feedback. Be present. Goodwill pays in unexpected ways: mentors, collabs, champions.
Social Proof: Let Quality Create Its Own Crowd Potero calls it "social liking." He pours his energy into making videos worth sharing. The first thousand views are tough, but quality earns evangelists. Your move: Focus on writing something that demands to be passed around. One rave reader can open ten doors.
Similarity (Liking): Speak Their Language, Tell Your Story His videos use YouTube-native fonts and formats, but with a twist: original music, clean design, and a point of view. Familiar, but fresh. Scribblers can think the same way. Know your genre. Then twist it just enough to surprise. Deliver on the audience’s expectations, but say something fresh they didn’t see coming.
Authority: Earn It Through Effort Potero taste-tested honey for statues. That kind of effort isn’t just quirky, it’s a signal. He’s all in, and people respect that. Show your sweat. Post your draft count. Talk about the zero dark thirty moments when you nearly quit. Honesty about the hustle strengthens your authority.
Beyond the Algorithm
Potero taps into something deeper than views: connection. He’s not chasing trends. He’s building trust. Here’s the formula in action:
Scarcity + Consistency + Reciprocity + Social Proof + Similarity + Authority = An Audience That Actually Cares
This isn’t about tricking people into attention. You’re inviting them into something authentic. It’s not content, it’s a world.
Stop thinking like a content machine and start building worlds people can move into and will never want to leave. So open your Scribbler’s Toolbox. No more excuses. Always be scribbling.
