WANT. Four letters that’ll fix your flat scenes and give actors something they can actually play.

You pour yourself into a pitch or audition and then... nothing. No “pass.” No “thanks but no thanks.” Just the sound of your inbox doing its best ghost impression. That silence isn’t rejection, it’s the cue for your training montage.

Half the directors I've worked with never touched a camera in college.

The secret to creative success is broken pots.

Audience engagement and rooting interest come from watching someone overcome serious obstacles.

Filmmakers are worshiping past forms while meme lords are rewriting the present with stolen Adobe licenses and no chill. Maybe we're teaching storytellers to think small.

The World Needs Your Masterpiece, Not Another Masterclass

Economist Joseph Schumpeter called capitalism “a perennial gale of creative destruction.” The next decade will belong to those of us who can treat this disruption not just like a catastrophic gale to avoid, but an opportunity to fly our kites.

Map a Pivot Chapter Resurgence

Why Human Mess Beats Machine Perfect

What happens when superfans stop consuming their favorite stories and start living in them? Spoiler: Their bedrooms become more rad than a Pinewood movie set.

Once you grok what a 360 camera is capable of, you realize it flips the filmmaking process on its head: capture everything first, then choose your shots when you get to post.

Networks still develop shows, but the springtime pitch gauntlet has faded. While studios fight over subscription scraps, more than half of content-driven ad revenue is now flowing to platforms like TikTok, YouTube, and Instagram.

David Ellison just scored Paramount, and word is he's eyeing Warner Bros. Combine that media empire with his father Larry's AI infrastructure, and we're looking at creative destruction on a scale the industry hasn't seen since the transition from silent films to talkies. Could James Cameron's AI experiments be a preview of filmmaking’s future?

How Ray Bradbury and Zach Cregger spun entertaining yarns from random nouns and creative improvisation.

A scribbler's guide to creative serendipity in the age of AI algorithms.

Remember when "independent film" meant maxing out credit cards and begging friends to work for free? Now, solo creators do stuff that would've required entire departments. The digital video revolution of the '90s was just the warm-up act.

Why negativity bias rules storytelling, and how to weaponize it without losing your soul.

For those of us building alternate reality or transmedia experiences, what can we learn from what works in professional wrestling? Let’s start with Kayfabe, the pact between performers and their fans to treat a staged spectacle like a real drama.

When you watch Tron: Legacy, Oblivion, Top Gun: Maverick, Spiderhead, or his latest F1, you’re not just seeing a story unfold; you’re stepping into a world where every frame was designed by someone who understands how spaces work. Before he started directing, Joe studied mechanical engineering at Stanford and got his master’s in architecture at Columbia.