THE SCRIBBLERS TOOLBOX
Welcome to my ever-expanding collection of screen scribbling tips, tools, observations, and topical ephemera for fellow creative types to peruse, use, disseminate, or disregard. My blog is also free on Substack! Subscribe to receive a fave weekly post sent to your inbox.
Blog Post Search Examples: plot, character, story, dialogue, transmedia, Lost, game, VALORANT, insanely, blather, Shane Black
Pilot Season to Platform Season: How Scripted Creators Win the Creator Economy
Networks still develop shows, but the springtime pitch gauntlet has faded. While studios fight over subscription scraps, more than half of content-driven ad revenue is now flowing to platforms like TikTok, YouTube, and Instagram.
When Hollywood and Silicon Valley Collide
David Ellison just scored Paramount, and word is he's eyeing Warner Bros. Combine that media empire with his father Larry's AI infrastructure, and we're looking at creative destruction on a scale the industry hasn't seen since the transition from silent films to talkies. Could James Cameron's AI experiments be a preview of filmmaking’s future?
Weaponizing Words: The Magpie’s Cure for Scribbler's Block
How Ray Bradbury and Zach Cregger spun entertaining yarns from random nouns and creative improvisation.
The Lost Art of Getting Lost
A scribbler's guide to creative serendipity in the age of AI algorithms.
The Laptop Auteur: Filmmaking Sans Permission
Remember when "independent film" meant maxing out credit cards and begging friends to work for free? Now, solo creators do stuff that would've required entire departments. The digital video revolution of the '90s was just the warm-up act.
Bleed to Succeed
Why negativity bias rules storytelling, and how to weaponize it without losing your soul.
Operation: Kayfabe
For those of us building alternate reality or transmedia experiences, what can we learn from what works in professional wrestling? Let’s start with Kayfabe, the pact between performers and their fans to treat a staged spectacle like a real drama.
Cinema’s Architect: The Joe Kosinski Playbook
When you watch Tron: Legacy, Oblivion, Top Gun: Maverick, Spiderhead, or his latest F1, you’re not just seeing a story unfold; you’re stepping into a world where every frame was designed by someone who understands how spaces work. Before he started directing, Joe studied mechanical engineering at Stanford and got his master’s in architecture at Columbia.
Explorers or Prey? Two Modes of Adventure
I was chatting with my son the other day about one of his D&D campaigns (he's a professional DM, which still blows my mind), and he dropped something that got my brain spinning. “It feels completely different when the big bad is already dead," he said. "Like the game's about figuring stuff out instead of staying alive."
Which Creative Tribe Will You Join: Fast, Weird, or Invisible?
The AI revolution is splitting creators into three camps. Only two will survive.
Secret Lairs of Scribbling
I’ve been lucky enough to visit some of the amazing physical spaces where our favorite creators actually do their magic. Not the Instagram-friendly "writing corner" BS, but the weird, wonderful, sometimes obsessive environments where these scribblers retreat to conjure worlds without distraction.
Launching Hollywood Career Harder Than Joining NFL?
The pool of employed WGA screenwriters is smaller than the NFL roster pool and dwarfed by the total number of professional athletes in the United States.
Wrestling's Long Road to Respectability
You've got A24 making wrestling movies, mainstream critics writing think-pieces about WWE storylines, Netflix throwing money to stream live events, and a President deploying kayfabe tactics from the White House. The art form once relegated to late-night cable is now analyzed like prestige television.
“Tokusatsu Heroes Are Like Santa Claus.”
In a LinkedIn post regarding his transmedia efforts on behalf of the Ultraman franchise, Jeff Gomez said, “Tokusatsu Heroes Are Like Santa Claus.” I had no idea this was the case. So I tapped my LLM pals to school me on the relationship between monster suit performers and the audiences who kayfabe them as really real.
Prototype Ugly, Cut Ruthlessly, Pitch Relentlessly
Lessons from game designer Justin Gary every scribbler can learn from to sharpen drafts, pitches, and story worlds.
Algorithm Fatigue = Scribbler Opportunity
Audiences are tired of living in algorithmic taste jail. They’re hungry for stories that feel human-recommended, not machine-optimized. That’s Algorithm Fatigue. And it’s your creative opportunity.
Effort As Brand: Visible Struggle in the Age of AI
I've been chatting with my sons about the benefits of friction. How doing hard things makes us stronger and teaches us what we’re capable of.
Plush to Platform: The Stealth Revolution in Character IP
They look like toys. They're not. They're bug-eyed prophets of a new entertainment age where characters are a lifestyle OS, emotional anchors, and maybe the next great leap in IP design.
Treatonomics for Scribblers
When life feels uncertain, people cut back on significant expenses but happily splurge on small, emotionally satisfying treats. Maybe it’s a $6 latte with latte art, a $200 Gracie Abrams concert ticket they’ll talk about for months, or that limited-edition Sunny Angel collectible they don’t need but must have.
Scribbling For Ears vs. Eyes
How to write fiction that sounds as good as it reads.